Recent Blog Posts
Using an Exact Match Domain (EMD) for SEO
In the SEO community, there are many discussions about the importance and benefits of using an Exact Match Domain (“EMD”). Knowing when and how to use an exact match domain is important and can be very influential or detrimental your Search Engine Optimization campaign and strategy. While an EMD has been known to be… Read More »
Free Attorney Profile Log Sheet Template
One of the most important items that lawyers don’t even realize they need to keep organized is a log sheet with access to their digital assets. These are the logins to critical business profiles that help promote the law firm online. Over the hundreds of law firms that we’ve worked with, only a small… Read More »
The Case for Regulating Google Business Profiles – Formerly “GMB”
Google Business Profile (“GBP”) , formerly known as Google My Business aka “GMB”, has monopoly power over businesses, and has little incentive to fix serious problems relating to its GBP platform. Antitrust regulators should examine the GBP platform specifically and require Google to fix consumer problems or face increased regulatory oversight or penalties. *Note:… Read More »
Holiday Content Marketing Guide for Lawyers
With the 2021 holidays coming up, it’s time to start thinking about your law firm’s marketing strategy. This time of year is an opportunity to attract new clients and ensure you’re providing the most value possible to your current clients as well. Getting Started With 2021 Legal Holiday Marketing Whether you’re a personal injury,… Read More »
Stop Listening to SEO Doomsday Email Spam
There’s an old saying in SEO: “The best place to hide a dead body is on page 2 of Google”. Spammers know this. They also know that if you’re not on page 1 for competitive search phrases, you’re probably not too thrilled about it. Unfortunately, that’s where “what they know” ends. *Real, verbatim SEO… Read More »
It’s Time for a Change With Attorney Pay-Per-Click Advertising
The State Bar of California currently has no rules limiting the use of an attorney’s name when it comes to pay-per-click (PPC) advertising with Google. A PPC campaign allows a law firm to bid on a specific phrase, so that when someone types in “car accident lawyer” or “Los Angeles real estate attorney” the… Read More »
Yelp – A Necessary Evil for Local SEO
*Article updated 3/23/22 For the longest time, Yelp was considered by most to be a great app where people could review a local restaurant or find a handyman that was on the up and up. For many businesses that fall outside the core business categories for Yelp, like law firms, there wasn’t much reason… Read More »
Guide to Marketing a Law Firm on a Shoestring Budget
Regardless of where you’re at in your career, there may come a point where you need to do some marketing for your law firm on the cheap. Throughout my career I’ve come across attorneys who’ve left a firm suddenly and need to build a pipeline of new clients, new attorneys having no experience running… Read More »
Google “New Cases” Search Study Regarding Coronavirus
There’s a new conspiracy theory floating around social media about how you can do a Google search for any 2, 3 or 4 digit number, plus the words “new cases” and come up with a result regarding Coronavirus or “COVID-19” that matches that query with the same number you’ve randomly chosen. The theory roughly… Read More »
What is Direct Traffic in Google Analytics?
If you’ve hired an SEO company to help you with your visibility on Google, or maybe you’re taking care of your own website the question of “Direct” traffic will eventually come up. Often times our clients see dramatic shifts up and down month-to-month or year-to-year in the Direct traffic channel when drilling down to… Read More »
