Using an Exact Match Domain (EMD) for SEO

In the SEO community, there are many discussions about the importance and benefits of using an Exact Match Domain (“EMD”). Knowing when and how to use an exact match domain is important and can be very influential or detrimental your Search Engine Optimization campaign and strategy. While an EMD has been known to be an […]

Free Attorney Profile Log Sheet Template

One of the most important items that lawyers don’t even realize they need to keep organized is a log sheet with access to their digital assets. These are the logins to critical business profiles that help promote the law firm online. Over the hundreds of law firms that we’ve worked with, only a small handful […]

The Case for Regulating Google Business Profiles – Formerly “GMB”

Google My Business aka “GMB” (now known as “Google Business Profile”) has monopoly power over businesses, and has little incentive to fix serious problems relating to its GMB platform. Antitrust regulators should examine the GMB platform specifically and require Google to fix consumer problems or face increased regulatory oversight or penalties. *UPDATE: In November 2021, […]

Holiday Content Marketing Guide for Lawyers

With the 2021 holidays coming up, it’s time to start thinking about your law firm’s marketing strategy. This time of year is an opportunity to attract new clients and ensure you’re providing the most value possible to your current clients as well. Getting Started With 2021 Legal Holiday Marketing Whether you’re a personal injury, criminal […]

Stop Listening to SEO Doomsday Email Spam

There’s an old saying in SEO: “The best place to hide a dead body is on page 2 of Google”. Spammers know this. They also know that if you’re not on page 1 for competitive search phrases, you’re probably not too thrilled about it. Unfortunately, that’s where “what they know” ends. *Real, verbatim SEO doomsday […]

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