Recent Blog Posts
4 Critical Reasons Your Law Firm’s Blog is Important
*Article updated 9/11/24 On a law firm’s website, “Practice Pages” you can only tell so much about you without overwhelming your visitors. You don’t want these pages to be too text-heavy, because visitors are likely skimming quickly to see if your practice is right for them and their needs. Instead of trying to cram… Read More »
5 Reasons Why SEO Is So Expensive
The biggest complaint and objection I hear when speaking to lawyers who are considering SEO services is that “SEO is so expensive.” But, to some degree, I understand. When I am given a price tag on something that is significantly higher than expected, I have the same gut reaction. Usually I have that reaction… Read More »
Why Does SEO Take So Long?
In the world of digital marketing, search engine optimization is the ongoing effort of improving a website so that it earns the capability to be found when someone is looking for something. A mountainous amount of work needs to be been done to make the process as efficient and as effective as possible, especially… Read More »
Backlinks for Lawyers
Building High Quality Backlinks for Attorney Websites *Updated April 2024 In the iconic movie Glengarry Glen Ross (watch on YouTube), the Glengarry leads were the most prized, and valuable leads available to a local real estate sales office. So much so, that the sales guys were willing to beg, cheat and steal to get… Read More »
Google Search Is Broken… And It’s Only Getting Worse
I recently took to Twitter to vent about a growing concern I’ve seen. The problem? More and more, Google is offering results that are often irrelevant, spammed, ai generated, do not answer Users questions, crowded with snippets from outdated forum posts or websites buried in a sea of ads. Google’s Search Results Are Getting… Read More »
Reddit Now Offering “Best Lawyer” Badge
This morning, Reddit announced that they are entering the legal marketing vertical, and offering lawyers a new downloadable badge to help show their website visitors their expertise in the legal field. This first-of-its-kind Reddit award aims to redefine how legal expertise is recognized and showcased across Reddit. The “Reddit Best Lawyer” badge is a… Read More »
Google Organic Traffic Erosion
Over the past year, we have seen a fair number of our clients, non-clients, and other business owners and SEO professionals reporting a noticeable decline in organic traffic specifically from Google. The thing is, nothing has really changed on their end. They still have great website visibility, websites, and content. They aren’t losing their… Read More »
Business Hours Impacts Ranking in Google Maps
Yesterday a new glitch / “feature” regarding business hours on Google Business Profiles (Maps) was revealed on a LocalU.org Webinar. This new… eh… “feature” **cough** has a dramatic impact on the way your Map Listing / Profile appears in the Google Map section of search results (and Google Maps app), thus impacting local visibility and… Read More »
Fundamentals of Creating an SEO Strategy
You already know that SEO is important. You’ve been told plenty of times. What you might not know is that over 50% of all total website traffic comes from organic search, and that SEO drives ten times more traffic than organic social media. Current estimates suggest that roughly 1.2 trillion searches are made on… Read More »
7 Best Tools for Law Firm Digital Marketing
I am not a fan of gatekeeping. While there are plenty of marketing professionals out there who would prefer to keep their secrets, well, secret, I like to put it all out in the open. I do this for a few reasons. Firstly, it feels more trustworthy. If I spend time telling you how… Read More »
