Recent Blog Posts
The Critical Nature of Reviews for Local & AI Visibility
There’s this romantic sentiment in the media that a law firm builds its reputation on its prowess in the courtroom, that all you need to do in order to build a reputation that attracts clients is have the stereotypical “if the glove doesn’t fit” moment often enough for word of mouth to spread about… Read More »
How to Be Found in Google AIO & ChatGPT
If you haven’t been paying attention to the landscape of the internet and have suddenly looked up to find out AI has taken over the world, here’s all you need to know: search has changed and is continuing to change – fast. Tools like Google’s AI Overviews (“AIO”) and ChatGPT are not only here… Read More »
Google AI Overview & ChatGPT Impact on Law Firm Traffic
Now in the middle of Q4, 2024 and it’s clear to me that Google’s AI Overview (AIO) and ChatGPT’s new search engine will likely have a more significant impact on law firm website traffic than I had originally estimated. Google’s AI Overviews rolled out in to most Users in May 2024 to the US… Read More »
4 Critical Reasons Your Law Firm’s Blog is Important
*Article updated 9/11/24 On a law firm’s website, “Practice Pages” you can only tell so much about you without overwhelming your visitors. You don’t want these pages to be too text-heavy, because visitors are likely skimming quickly to see if your practice is right for them and their needs. Instead of trying to cram… Read More »
5 Reasons Why SEO Is So Expensive
The biggest complaint and objection I hear when speaking to lawyers who are considering SEO services is that “SEO is so expensive.” But, to some degree, I understand. When I am given a price tag on something that is significantly higher than expected, I have the same gut reaction. Usually I have that reaction… Read More »
Why Does SEO Take So Long?
In the world of digital marketing, search engine optimization is the ongoing effort of improving a website so that it earns the capability to be found when someone is looking for something. A mountainous amount of work needs to be been done to make the process as efficient and as effective as possible, especially… Read More »
Backlinks for Lawyers
Building High Quality Backlinks for Attorney Websites *Updated April 2024 In the iconic movie Glengarry Glen Ross (watch on YouTube), the Glengarry leads were the most prized, and valuable leads available to a local real estate sales office. So much so, that the sales guys were willing to beg, cheat and steal to get… Read More »
Google Search Is Broken… And It’s Only Getting Worse
I recently took to Twitter to vent about a growing concern I’ve seen. The problem? More and more, Google is offering results that are often irrelevant, spammed, ai generated, do not answer Users questions, crowded with snippets from outdated forum posts or websites buried in a sea of ads. Google’s Search Results Are Getting… Read More »
Reddit Now Offering “Best Lawyer” Badge
This morning, Reddit announced that they are entering the legal marketing vertical, and offering lawyers a new downloadable badge to help show their website visitors their expertise in the legal field. This first-of-its-kind Reddit award aims to redefine how legal expertise is recognized and showcased across Reddit. The “Reddit Best Lawyer” badge is a… Read More »
Google Organic Traffic Erosion
Over the past year, we have seen a fair number of our clients, non-clients, and other business owners and SEO professionals reporting a noticeable decline in organic traffic specifically from Google. The thing is, nothing has really changed on their end. They still have great website visibility, websites, and content. They aren’t losing their… Read More »
