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Why Does SEO Take So Long?

By Doug Bradley |

In the world of digital marketing, search engine optimization is the ongoing effort of improving a website so that it earns the capability to be found when someone is looking for something. A mountainous amount of work needs to be been done to make the process as efficient and as effective as possible, especially… Read More »

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Glengarry Glen Ross Backlinks

Backlinks for Lawyers

By Doug Bradley |

Building High Quality Backlinks for Attorney Websites *Updated April 2024 In the iconic movie Glengarry Glen Ross (watch on YouTube), the Glengarry leads were the most prized, and valuable leads available to a local real estate sales office. So much so, that the sales guys were willing to beg, cheat and steal to get… Read More »

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Google Search Is Broken… And It’s Only Getting Worse

By Doug Bradley |

I recently took to Twitter to vent about a growing concern I’ve seen. The problem? More and more, Google is offering results that are often irrelevant, spammed, ai generated, do not answer Users questions, crowded with snippets from outdated forum posts or websites buried in a sea of ads. Google’s Search Results Are Getting… Read More »

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Reddit Best Lawyer Badge

Reddit Now Offering “Best Lawyer” Badge

By Doug Bradley |

This morning, Reddit announced that they are entering the legal marketing vertical, and offering lawyers a new downloadable badge to help show their website visitors their expertise in the legal field. This first-of-its-kind Reddit award aims to redefine how legal expertise is recognized and showcased across Reddit. The “Reddit Best Lawyer” badge is a… Read More »

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Google Organic Traffic Erosion

By Doug Bradley |

Over the past year, we have seen a fair number of our clients, non-clients, and other business owners and SEO professionals reporting a noticeable decline in organic traffic specifically from Google. The thing is, nothing has really changed on their end. They still have great website visibility, websites, and content. They aren’t losing their… Read More »

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Google Maps Hours Impact on Visibility

Business Hours Impacts Ranking in Google Maps

By Doug Bradley |

Yesterday a new glitch / “feature” regarding business hours on Google Business Profiles (Maps) was revealed on a Webinar. This new… eh… “feature” **cough** has a dramatic impact on the way your Map Listing / Profile appears in the Google Map section of search results (and Google Maps app), thus impacting local visibility and… Read More »

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SEO blueprint

Fundamentals of Creating an SEO Strategy

By Doug Bradley |

You already know that SEO is important. You’ve been told plenty of times. What you might not know is that over 50% of all total website traffic comes from organic search, and that SEO drives ten times more traffic than organic social media. Current estimates suggest that roughly 1.2 trillion searches are made on… Read More »

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tool box

7 Best Tools for Law Firm Digital Marketing

By Doug Bradley |

I am not a fan of gatekeeping. While there are plenty of marketing professionals out there who would prefer to keep their secrets, well, secret, I like to put it all out in the open. I do this for a few reasons. Firstly, it feels more trustworthy. If I spend time telling you how… Read More »

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SEMRush vs SE Ranking

Why I Left SEMRush for SE Ranking

By Doug Bradley |

*Updated 3/25/24 I’ll be honest: I really like SEMRush. As someone in the digital marketing world, I know exactly how much value this one-stop-shop, all-things-SEO platform brings to a marketing team. And while some tools like Ahrefs might offer an alternative, for a long time, nothing has really come close to the value that… Read More »

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Google Business Profile

Setting Up a Google Business Profile

By Doug Bradley |

Alright, so here’s the thing: I know that most digital marketing you think about is sexy. Sleek websites, captivating social media posts, awe-inspiring branding – there’s a certain appeal that comes with new photos, videos, art or masterfully written content. It just feels good. So we end up wanting to chase that high whenever… Read More »

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