Recent Blog Posts
How Google EEAT Applies to Law Firms
*Article updated March 1, 2023 As a lawyer, your website likely falls into what is known as YMYL – Your Money or Your Life. That’s not a threat, that’s what Google categorizes as a website of extreme importance to a person’s well-being (if the content on your website has the ability to likely cause… Read More »
Yelp Negative Keyword Targeting – Don’t Burn Your Budget
If you’re a lawyer who’s running a Yelp advertising campaign, you need to stop what you’re doing and read this article. There’s a new option that allows “negative keyword targeting” – the ability to choose what words you don’t want to spend money on. You may think that doesn’t sound groundbreaking, but you’d be… Read More »
Not Another Boring List of SEO Strategies for Lawyers!
Search engine optimization, or SEO, is critical for getting seen on Google and attracting leads to your law firm. According to Junto, 81% of people will do online research prior to making a large purchase, and 93% of all online experiences begin with a search engine. Marketers are catching on and emphasizing a strong… Read More »
How to Maximize the Benefit of a Google Post
If you’re a lawyer or handle marketing for a law firm, you may not even know that Google allows you to post updates to your Google Local (My Business) listing, link to a page on your website and display it on your listing through a “Google Post“. However, this article will inform you of… Read More »
A Google “Glitch” Suspends 6,000 Business Listings
Last night our team added a business description to a law firm’s Google My Business location that we manage. The law firm’s business listing is 100% legit, with photos of the exterior and interior, legitimate reviews, staff pictures and has been published for 3+ years. It is not a virtual location, and is a… Read More »
Car Accident Lawyer Google Map Spam
There’s a new & improved form of Google Map spam that’s targeting car accident lawyers nationwide. Since February 2019, we’ve noticed a drastic increase in the volume of Google Map “Places” that are blatant spam for direct keyphrase matches targeting car accident searches throughout numerous US cities. If you’ve noticed it too, there’s something… Read More »
Backlinks Indexing – A Case Study on Why it Matters
If you’re a lawyer who participates in Search Engine Optimization, you may have heard your vendor say that they need to get you “backlinks”. Many people understand that concept, but what they don’t understand is that just because you get a link to your website from another website doesn’t mean that it benefits you… Read More »
Exposing Attorney Lead Spam, Scammers & Trolls
As an attorney, you get bombarded with Emails all day every day. Some are legitimate and some are obvious spam, but there’s a third category that’s been a pervasive problem for a long time. I call it “Lead Spam” and it can cost you time, and potentially a lot of money. What is Lead… Read More »
Best Lawyer Directories in 2022 – Attorney Directory Visibility Analysis
Updated February, 2022 For a 4th year, Everest Legal Marketing has compiled data regarding the rankings and visibility of the best legal directories. The legal advertising industry is always quickly changing, and if you’re not on top of who’s doing what, you may find yourself spending tens of thousands of dollars a year on… Read More »
How Should Law Firms Respond to Negative Online Reviews?
*Updated January 21, 2021 – Added ABA Formal Opinion 496 info. *Updated December 7, 2021 – Added information on new study by Kelton. I recently gave a presentation to the Riverside County Bar Association on the topic of ethics in attorney advertising, and one of my favorite topics to talk about is about how… Read More »
