Website Design for Law Firms & Solo Attorneys

Designing a website with SEO (Search Engine Optimization) in mind means creating a website that is easy for search engines to crawl and index, and is optimized for the keywords and phrases that people use to search for your service. It is put together in a fashion that maximizes its opportunity to be found, if it has great content and has good authority.

Here are some ways that Everest Legal Marketing designs a website with SEO as the #1 priority:

1. Content That Matches Search: Keyword research is the process of identifying the keywords and phrases that people use to find a lawyer or research an area of practice. We use tools such as Google Keyword Planner or SEMrush to identify the most relevant and productive phrases for your practice.
2. Site Architecture: We organize your website with a clear page structure, and use a logical structure for your URLs. This makes it easy for search engines to understand the content of your website.
3. Optimize Your Title Tags and Meta Descriptions: We use your target keywords in your title tags and meta descriptions. This helps search engines to understand the content of your pages and can improve your click-through rates in search results.
4. High-Quality Content: We create content that is relevant, informative, and helps to convert a visitor to a lead.
5. Header Tags: Header tags (H1, H2, H3, etc.) are used to structure your content and help search engines understand the hierarchy of your content.
6. Optimize Images: Using an appropriate image size & resolution, descriptive file names and alt text for your images is important for User experience and page load speed. This helps search engines understand what your images are about and helps people navigate your website quickly.
7. Mobile-Friendly: In 2020 Google announced that they had switched to “mobile first indexing” of websites. SEMRush explains that this means “Google predominantly uses the mobile version of the content for indexing and ranking”.

Although these are the most common attributes of a website that may allow it to appear on Google, this list is not exhaustive by any means. By following these tips, Everest Legal Marketing will create a website that is attractive, professional, optimized for search engines and will help you attract more traffic and customers to your website.

Attorneys in medium to high competition practices and geographies will require a far more comprehensive SEO strategy in order to compete.

Designing a Law Firm Website on WordPress

There are numerous website builders you could choose from: WordPress, Weebly, Wix, Squarespace and more. However, Manaferra reports that WordPress powers nearly 46% of all websites on the Internet (the next closest competitor is 2.6%). For law firms, that number is probably closer to 80% or higher.

From an agency AND client standpoint it’s critical that your website is developed on, and stays on WordPress – that’s a hill we will die on. That’s not saying you can’t be successful with other website platforms, but for long term development ease and flexibility it’s best to use WordPress from the beginning.

Here are the most compelling reasons to use WordPress:

1. Community Support: WordPress has the largest and most active community of developers and users who contribute to its development and offer support to others. This means that if you run into any issues or have any questions, you can get help from the community or engage with any developer around the world.
2. Transportability: This is your best leverage with an agency or service provider. With a WordPress website, you can generally take your website to nearly any agency quickly or host the website on your own. However, even though providers like FindLaw and Scorpion might say they develop in WordPress, they purposely make the files extremely difficult (aka “proprietary”) to migrate away. Make sure you work with a website designer who can create a universal WordPress file to take with you if you’re dissatisfied.
3. Wide Range of Plugins: WordPress offers a wide range of free and paid plugins, making it easy to customize your website’s appearance and functionality.

We Build Awesome Attorney Websites

See some of our work. Everest Legal Marketing will consult with you regarding your website design preferences, wants and needs, and walk you through the entire design process from first call, to website launch.

Here’s our Website Design Process:

1. Design Consultation: You’ll meet with our team to discuss how you want the website to look, the ideas that you have, and we’ll reference websites you like and also websites you don’t so we know what to avoid. We will guide you on current trends, and what works and doesn’t work based on our experience with other law firms.
2. Initial Design Mock Up: We’ll present you with a potential design concept for your Home page. We’ll have integrated your notes and a unique design aesthetic that positions your law firm as modern, professional and separates you from your competition. We will refine the design or go back to the drawing board accordingly.
3. Website Development: Once your satisfied with the Home page design, we then go into functional development of the entire website based on the design queues and aesthetic established from the Home page.
4. Edits & Changes: During development, we are improving the design language for specific pages, improving on-page SEO factors, refining content presentation and adding or deleting pages.
5. Launch: We then launch the website on a Host of your choice – with us or with a Host with a good reputation for WordPress hosted websites.

Our design process can take roughly 60 days up to 6 months depending on the edits and changes desired. We don’t quit until you’re satisfied and thrilled with your website.

Contact Us

Everest Legal Marketing is a law firm website design company that has helped law firms throughout the US with modern website designs and better visibility on Google. Contact us today or call (909) 697-7484 to schedule a consultation.