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Domain Networks scam

Domain Networks Scam

By Doug Bradley |

If you’ve recently received an invoice from a company called “Domain Networks” (DomainNetworks.com), you my be wondering if it’s legit. No, it’s not. Domain Networks is a Scam, Meant to Fool You With an Invoice Style Advertisement Essentially, Domain Networks publishes an online business directory which is nothing more than a business name, address,… Read More »

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Never Let a Friend or Relative Design your Website

By Doug Bradley |

This is a cautionary tale for lawyers who are considering having a friend or family member design their law firm website. Unfortunately, time and time again I see these types of arrangements go about as well as Johnny Depp & Amber Heard. This article is filled with the observations of over a decade of… Read More »

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Exact Match Domain parts

Using an Exact Match Domain (EMD) for SEO

By Doug Bradley |

In the SEO community, there are many discussions about the importance and benefits of using an Exact Match Domain (“EMD”). Knowing when and how to use an exact match domain is important and can be very influential or detrimental your Search Engine Optimization campaign and strategy. While an EMD has been known to be… Read More »

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Free Attorney Profile Log Sheet Template

By Doug Bradley |

One of the most important items that lawyers don’t even realize they need to keep organized is a log sheet with access to their digital assets. These are the logins to critical business profiles that help promote the law firm online. Over the hundreds of law firms that we’ve worked with, only a small… Read More »

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Google My Business vs FTC

The Case for Regulating Google Business Profiles – Formerly “GMB”

By Doug Bradley |

Google Business Profile (“GBP”) , formerly known as Google My Business aka “GMB”, has monopoly power over businesses, and has little incentive to fix serious problems relating to its GBP platform. Antitrust regulators should examine the GBP platform specifically and require Google to fix consumer problems or face increased regulatory oversight or penalties. *Note:… Read More »

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Holiday content marketing for law firms

Holiday Content Marketing Guide for Lawyers

By Doug Bradley |

With the 2021 holidays coming up, it’s time to start thinking about your law firm’s marketing strategy. This time of year is an opportunity to attract new clients and ensure you’re providing the most value possible to your current clients as well. Getting Started With 2021 Legal Holiday Marketing Whether you’re a personal injury,… Read More »

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SEO doomsday email spam example

Stop Listening to SEO Doomsday Email Spam

By Doug Bradley |

There’s an old saying in SEO: “The best place to hide a dead body is on page 2 of Google”. Spammers know this. They also know that if you’re not on page 1 for competitive search phrases, you’re probably not too thrilled about it. Unfortunately, that’s where “what they know” ends. *Real, verbatim SEO… Read More »

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It’s Time for a Change With Attorney Pay-Per-Click Advertising

By Doug Bradley |

The State Bar of California currently has no rules limiting the use of an attorney’s name when it comes to pay-per-click (PPC) advertising with Google. A PPC campaign allows a law firm to bid on a specific phrase, so that when someone types in “car accident lawyer” or “Los Angeles real estate attorney” the… Read More »

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Yelp App logo

Yelp – A Necessary Evil for Local SEO

By Doug Bradley |

*Article updated 3/23/22 For the longest time, Yelp was considered by most to be a great app where people could review a local restaurant or find a handyman that was on the up and up. For many businesses that fall outside the core business categories for Yelp, like law firms, there wasn’t much reason… Read More »

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Guide to Marketing a Law Firm on a Shoestring Budget

By Doug Bradley |

Regardless of where you’re at in your career, there may come a point where you need to do some marketing for your law firm on the cheap. Throughout my career I’ve come across attorneys who’ve left a firm suddenly and need to build a pipeline of new clients, new attorneys having no experience running… Read More »

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