Recent Blog Posts
7 Best Tools for Law Firm Digital Marketing
I am not a fan of gatekeeping. While there are plenty of marketing professionals out there who would prefer to keep their secrets, well, secret, I like to put it all out in the open. I do this for a few reasons. Firstly, it feels more trustworthy. If I spend time telling you how… Read More »
Why I Left SEMRush for SE Ranking
*Updated 3/25/24 I’ll be honest: I really like SEMRush. As someone in the digital marketing world, I know exactly how much value this one-stop-shop, all-things-SEO platform brings to a marketing team. And while some tools like Ahrefs might offer an alternative, for a long time, nothing has really come close to the value that… Read More »
Setting Up a Google Business Profile
Alright, so here’s the thing: I know that most digital marketing you think about is sexy. Sleek websites, captivating social media posts, awe-inspiring branding – there’s a certain appeal that comes with new photos, videos, art or masterfully written content. It just feels good. So we end up wanting to chase that high whenever… Read More »
Using ChatGPT in Your Law Firm’s Website
If you’ve had a chance to look up from document review or discovery in the last year or so, you might’ve heard about a little thing called ChatGPT. Now, here’s the thing: I’ve been purposefully avoiding writing about this and other AI tools because of how nuanced the conversation should and needs to be…. Read More »
Is Martindale-Avvo Advertising Worth It?
As a legal marketing agency owner, I get questions all the time from clients about paid advertising on the Martindale-Avvo network of websites. I recently received an Email and thought I’d take a look at their platforms from a traffic perspective. Full disclosure, I was an employee at Martindale-Hubbell under Lexis-Nexis ownership 2010-2013. In… Read More »
Why Your Website Isn’t on Page 1 of Google
There are many factors that can prevent a law firm’s website from ranking organically on page 1 of Google. Below are some of the most common things we see at Everest Legal Marketing that prevents an attorney’s website from high visibility. There are numerous factors that could impact a website’s visibility, so this should… Read More »
Domain Networks Scam
If you’ve recently received an invoice from a company called “Domain Networks” (DomainNetworks.com), you my be wondering if it’s legit. No, it’s not. Domain Networks is a Scam, Meant to Fool You With an Invoice Style Advertisement Essentially, Domain Networks publishes an online business directory which is nothing more than a business name, address,… Read More »
Never Let a Friend or Relative Design your Website
This is a cautionary tale for lawyers who are considering having a friend or family member design their law firm website. Unfortunately, time and time again I see these types of arrangements go about as well as Johnny Depp & Amber Heard. This article is filled with the observations of over a decade of… Read More »
Using an Exact Match Domain (EMD) for SEO
In the SEO community, there are many discussions about the importance and benefits of using an Exact Match Domain (“EMD”). Knowing when and how to use an exact match domain is important and can be very influential or detrimental your Search Engine Optimization campaign and strategy. While an EMD has been known to be… Read More »
Free Attorney Profile Log Sheet Template
One of the most important items that lawyers don’t even realize they need to keep organized is a log sheet with access to their digital assets. These are the logins to critical business profiles that help promote the law firm online. Over the hundreds of law firms that we’ve worked with, only a small… Read More »
