Law Firm Press Release Service

Gain Headlines. Build Authority. Drive Cases.

At Everest Legal Marketing, we’ve spent years helping law firms across the U.S. climb search engine rankings through smart, strategic SEO. Now, we’re taking your marketing further by giving you the ability to put your biggest wins and most important announcements directly in the spotlight through professionally crafted and distributed press releases.

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Why Press Releases Matter for Law Firms

Law firms often secure marquee cases, results, verdicts, and settlements that deserve more than a footnote – they deserve a headline. Press releases help you:

• Increase Visibility – Appear in online news outlets and on Google News.
• Boost SEO – Gain authoritative backlinks & mentions from reputable publications.
• Strengthen Reputation – Position your attorneys as thought leaders and trusted advocates.

When is a Press Release Appropriate for a Lawyer?

Press releases matter because they transform your firm’s milestones into powerful stories that build trust and authority. Whether it’s a major verdict, a new office opening, or recognition for your attorneys, these announcements deserve more than a line on your website—they deserve the spotlight. By sharing them through credible news outlets, your firm strengthens its reputation, reaches potential clients, and improves visibility across search engines and AI-powered platforms.

Case-Related Announcements

• Major Verdicts or Settlements – Highlighting multi-million dollar wins or landmark cases.
• Class Action Filings or Resolutions – Informing the public about large-scale litigation.
• Groundbreaking Appeals or Supreme Court Involvement – Positioning the firm as a leader in precedent-setting law.

Firm Growth & Recognition

• New Attorney Hires or Partner Announcements – Especially when the lawyer has notable experience or credentials.
• Firm Expansions or New Office Locations – Demonstrating growth and stability.
• Industry Awards or Rankings – Recognition from Super Lawyers, Best Lawyers, Chambers, etc.

Public Impact & Community Involvement

• Pro Bono Work or Community Initiatives – Showcasing social responsibility.
• Scholarship Announcements – Promoting educational support for students.
• Speaking Engagements or Conferences – Establishing attorneys as thought leaders.

Marketing & Visibility Enhancements

• New Practice Area Launch – Announcing that the firm is expanding services.
• Publication of a Legal Guide, Whitepaper, or Book – Sharing expertise to attract clients and referrals.
• Strategic Partnerships or Alliances – Teaming up with advocacy groups, nonprofits, or other professionals.

Press Releases and the Future of AI Search

Press releases aren’t just about today’s headlines—they’re about tomorrow’s visibility. As AI-driven search tools like ChatGPT, Perplexity, and Google’s AI Overviews and “AI Mode” become more prominent, trusted news sources are increasingly being referenced in AI-powered answers. By ensuring your firm’s verdicts, settlements, and announcements appear in widely recognized outlets through AP Newswire and our owned platforms, you’re not only boosting SEO but also increasing the chances that AI search results will highlight your law firm’s achievements when potential clients ask legal questions.

Partnership with a National PR Expert

To ensure our clients receive top-tier visibility, we’ve partnered with Joe Marchelewski of AIJ Communications, a seasoned PR professional specializing in legal industry communications. Together, we help attorneys craft compelling narratives around major case outcomes, firm announcements, and attorney recognition.

Distribution That Gets Noticed

Everest Legal Marketing doesn’t just write and send a press release – we AMPLIFY it.

• Publish across websites we own to maximize search exposure.
• Leverage the Associated Press (AP) newswire for wide-reaching distribution.
• Ensure your firm’s story is picked up by multiple media outlets, increasing visibility to potential clients and referral sources alike.

Why Choose Everest Legal Marketing?

Our expertise in law firm SEO means we understand how press releases fit into your broader digital strategy. We don’t treat them as one-off announcements—we integrate them into a system designed to improve search rankings, build trust, and generate new leads.

Our Bundle Offer: $2,000 One-Time Fee

Our law firm press release includes the following:

• Professionally HUMAN written press release from AIJ Communications (need complaint & results docs);
• Law firm profile on LegalTrends.net (sample) – this surfaces when people search your brand;
• Case summary published on LegalTrends.net (sample) – this surfaces when people are looking up the case;
• Press release distributed to AP news and other news outlets (sample) – this appears in search, ai platforms and Google News;
• Social media graphics kit – we will create custom post art with your logo to announce your news to your followers.
• Additional cost for custom submissions to TopVerdict.com, JuryVerdictAlert.com or DailyJournal.com

Ready to Make Headlines?

• Claim Your Spotlight – Share your news with the world.
• Build Your Authority – Let your community and referral sources see your success.
• Drive More Cases – Turn exposure into opportunities.

Get Started with Law Firm Press Releases Today – Let Everest Legal Marketing and AIJ Communications help your firm take center stage.