Chicago Law Firm SEO

Everest Legal Marketing EXCLUSIVELY Works With Lawyers and Specialize in Search Engine Optimization

We specialize exclusively in website design and SEO services tailored for attorneys, recognizing the specific expertise and dedication required to ensure a law firm’s website stands out in a competitive market like Illinois.

Our team consists of seasoned SEO professionals who thoroughly understand the complex challenges and high level of competition faced by lawyers in Illinois. In a state (or city like Chicago) known for its fierce competitiveness, particularly in legal SEO, it’s essential to have a marketing agency that not only has hands-on experience but also boasts a portfolio of successful law firm SEO projects and authentic client feedback.

A Comprehensive SEO Plan is the Key to Success

FIRST: From the start of your project, we begin with an in-depth analysis of your website to identify any technical shortcomings that might be hindering your search engine performance. We recognize the critical importance of having a website that loads quickly, features well-organized internal links, a streamlined URL structure, and provides an optimal user experience.

SECOND: Our team will meticulously optimize your website’s meta tags and descriptions, repair any broken external links, and enhance the overall loading speed of your site. Additionally, if you require a new website or a redesign, our expert lawyer website design team is readily available to assist you.

THIRD: Once we’ve addressed the technical aspects, we collaborate with you to determine the keywords and topics that resonate with your target audience. Our research leads us to develop a completely original and creative content strategy. This strategy typically includes crafting blog posts, developing practice area pages, building off-page authority, and revamping the content on existing pages of your website.

At Everest Legal Marketing, we channel our passion into securing top-tier backlinks for your website through strategic link-building efforts and partnerships with reputable sources. Our team continually monitors and adapts our strategies to enhance your search engine rankings. This approach, in turn, aims to attract more high-quality traffic to your website, increasing your online visibility and client engagement.

How Good Law Firm Website Design Helps with Search Engine Optimization

Good law firm website design should possess several key qualities, all of which helps improve User engagement and rankings:

• Professional and Trustworthy Appearance: The design should convey professionalism and trustworthiness, reflecting the firm’s expertise and reliability. People engage with attractive websites.
• User-Friendly Navigation: Easy navigation is crucial. Your potential client should find what they need quickly and easily, whether it’s contact information, attorney profiles, or areas of practice.
• Responsive Design: The website must work well on various devices, including desktops, tablets, and smartphones. This is crucial as more people use mobile devices to browse the web.
• Helpful and Concise Content: The content should be straightforward, avoiding legal jargon where possible. It should clearly communicate the services offered, the firm’s strengths, and how clients can benefit.
• Effective Call-to-Action: Encourage visitors to take action, whether it’s contacting the firm, signing up for a newsletter, or scheduling a consultation. An easy to find call to action helps people located the best way to reach out to you.
• On-Site SEO: Good on-site search engine optimization ensures the site ranks well in search results, making it easier for potential clients to find the firm online: fast loading pages, compelling heading tags, engaging photos & videos and client testimonials all help.
• High-Quality, Relevant Imagery: Professional images and graphics that resonate with the target audience can enhance the website’s appeal.
• Testimonials and Case Results: Displaying success stories and client testimonials can build credibility and trust.
• Accessibility: The site should be accessible to all users, including those with disabilities, and follow ADA guidelines as best as possible.
• Regular Updates: Keeping a law firm’s website updated with the latest news, blog posts, or legal insights can help in engaging visitors and showing that the firm is active and knowledgeable.

These elements combined create a user-friendly, informative, and professional online presence for a law firm and simultaneously help with the SEO process and results.