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Yelp – A Necessary Evil for Local SEO

September 18, 2020 By In Marketing, Optimization, Yelp No Comments

*Article updated 3/23/22 For the longest time, Yelp was considered by most to be a great app where people could review a local restaurant or find a handyman that was on the up and up. For many businesses that fall outside the core business categories for Yelp, like law firms, there wasn’t much reason to […]

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Yelp Negative Keyword Targeting – Don’t Burn Your Budget

August 28, 2019 By In Marketing, Yelp No Comments

If you’re a lawyer who’s running a Yelp advertising campaign, you need to stop what you’re doing and read this article. There’s a new option that allows “negative keyword targeting” – the ability to choose what words you don’t want to spend money on. You may think that doesn’t sound groundbreaking, but you’d be wrong. […]

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