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There’s a new conspiracy theory floating around social media about how you can do a Google search for any 2, 3 or 4 digit number, plus the words “new cases” and come up with a result regarding Coronavirus or “COVID-19” that matches that query with the same number you’ve randomly chosen. The theory roughly goes […]
*Updated January 14, 2021 As a lawyer, your website falls into what is known as YMYL – Your Money or Your Life. That’s not a threat, that’s what Google categorizes as a website of extreme importance to a person’s well-being. Google classifies the credibility of your website based on an element of their algorithm that’s […]
Search engine optimization, or SEO, is critical for getting seen on Google and attracting leads to your law firm. According to Junto, 81% of people will do online research prior to making a large purchase, and 93% of all online experiences begin with a search engine. Marketers are catching on and emphasizing a strong SEO […]
If you’re a lawyer who participates in Search Engine Optimization, you may have heard your vendor say that they need to get you “backlinks”. Many people understand that concept, but what they don’t understand is that just because you get a link to your website from another website doesn’t mean that it benefits you – […]
Whenever I talk to a client about new content pages and/or blogging, eventually the topic of “duplicate content” comes up, and how to avoid penalties from Google. I’m here today to finally put this topic to rest. You can put the phrase “duplicate content penalty” in the same category as other scary, imaginary problems: the […]