Using an Exact Match Domain (EMD) for SEO

In the SEO community, there are many discussions about the importance and benefits of using an Exact Match Domain (“EMD”). Knowing when and how to use an exact match domain is important and can be very influential or detrimental your Search Engine Optimization campaign and strategy. While an EMD has been known to be an […]

Guide to Marketing a Law Firm on a Shoestring Budget

Regardless of where you’re at in your career, there may come a point where you need to do some marketing for your law firm on the cheap. Throughout my career I’ve come across attorneys who’ve left a firm suddenly and need to build a pipeline of new clients, new attorneys having no experience running a [...]

How Google EAT Applies to Law Firms

*Updated August 2, 2022 As a lawyer, your website likely falls into what is known as YMYL – Your Money or Your Life. That’s not a threat, that’s what Google categorizes as a website of extreme importance to a person’s well-being (if the content on your website has the ability to likely cause harm if […]

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