On your website “Practice Pages” you can only tell so much about your law firm without overwhelming your visitors. You don’t want these pages to be too text heavy, because visitors are likely skimming quickly to see if your practice is right for them and their needs. Instead of trying to cram all that important […]
Search engine optimization, or SEO, is critical for getting seen on Google and attracting leads to your law firm. According to Junto, 81% of people will do online research prior to making a large purchase, and 93% of all online experiences leave a site less than 15 seconds. Marketers are catching on and emphasizing a […]
If you’re a lawyer who participates in Search Engine Optimization, you may have heard your vendor say that they need to get you “backlinks”. Many people understand that concept, but what they don’t understand is that just because you get a link to your website from another website doesn’t mean that it benefits you – […]
Whenever I talk to a client about new content pages and/or blogging, eventually the topic of “duplicate content” comes up, and how to avoid penalties from Google. I’m here today to finally put this topic to rest. You can put the phrase “duplicate content penalty” in the same category as other scary, imaginary problems: the […]
Some Links Are Better Than Others If you’ve built a website, you probably understand the value of being found online and you might have heard that you need “links”. Unfortunately if you’re like most business owners you’re probably not a search engine optimization jedi and might be wasting some valuable time, or money building useless […]
If you’re a business owner, entrepreneur or really any one who has an interest in creating a website someday, you may have parked a few URLs with registrar services like GoDaddy, Register.com or others. If you currently have a live website, or you’re getting ready to launch a website there is a clever way to […]
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