Exposing Attorney Lead Spam, Scammers & Trolls

As an attorney, you get bombarded with Emails all day every day. Some are legitimate and some are obvious spam, but there’s a third category that’s been a pervasive problem for a long time. I call it “Lead Spam” and it can cost you time, and potentially a lot of money. What is Lead Spam? […]

2019 Attorney Directory Visibility Analysis

For the 2nd year, Everest Legal Marketing has compiled data regarding the rankings and visibility of the best legal directories. The legal advertising industry is always quickly changing, and if you’re not on top of who’s doing what, you may find yourself spending tens of thousands of dollars a year on attorney directories when your […]

Thervo “Top 10 Business” Badge Scam

As someone who only works with attorneys for online marketing, I come across countless situations where I’m asked to identify if something is legitimate or a scam. Clients email me all the time asking if something should be ignored, is worth paying attention to, or actually worth investing marketing dollars in. I’m careful here to […]

Everest Legal Marketing & Yelp – Certified Ads Partnership

As of November, 8th 2017, Everest Legal Marketing officially became a Yelp Certified Ads Partner. After having run several Yelp campaigns for clients, we looked at the data and the terms of the agreement and came to the conclusion that it was a no-brainer for Everest to deepen our relationship with the website that has […]

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