If you’ve hired an SEO company to help you with your visibility on Google, or maybe you’re taking care of your own website the question of “Direct” traffic will eventually come up. Often times our clients see dramatic shifts up and down month-to-month or year-to-year in the Direct traffic channel when drilling down to All […]
If you’re a lawyer who’s running a Yelp advertising campaign, you need to stop what you’re doing and read this article. There’s a new option that allows “negative keyword targeting” – the ability to choose what words you don’t want to spend money on. You may think that doesn’t sound groundbreaking, but you’d be wrong. […]
On your website “Practice Pages” you can only tell so much about your law firm without overwhelming your visitors. You don’t want these pages to be too text heavy, because visitors are likely skimming quickly to see if your practice is right for them and their needs. Instead of trying to cram all that important […]
Search engine optimization, or SEO, is critical for getting seen on Google and attracting leads to your law firm. According to Junto, 81% of people will do online research prior to making a large purchase, and 93% of all online experiences begin with a search engine. Marketers are catching on and emphasizing a strong SEO […]
If you’re a lawyer or handle marketing for a law firm, you may not even know that Google allows you to post updates to your Google Local (My Business) listing, link to a page on your website and display it on your listing through a “Google Post“. However, this article will inform you of how […]
Last night our team added a business description to a law firm’s Google My Business location that we manage. The law firm’s business listing is 100% legit, with photos of the exterior and interior, legitimate reviews, staff pictures and has been published for 3+ years. It is not a virtual location, and is a free […]
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Recent Comments
AliceSays
Most likely, it is no more than 200 pre-written articles with an algorithm... it just puts whatever number you type…
Doug BradleySays
Hey Alice, thanks for your comment. I think what Joel and other people are suggesting is that either Google and/or…
AliceSays
Not only that, imagine how long it would take to write 2 million articles. No way that "Kansas" put out…
Doug BradleySays
Hey Daniel, you may be right... it was a bit of an oversimplification to illustrate the assumptions that Google has…
Daniel RiceSays
Good article explaining this. Some inaccuracies though. If a stranger walks up to me and says "87 new cases" my…
Doug BradleySays
Hey Megan, Thanks for your comment! Unfortunately there will always be people who will swoop in and pounce on someone…
MeganSays
Agreed. I fell prey to this unfortunately and made a post on facebook...I was swiftly called out for being a…