The State Bar of California currently has no rules limiting the use of an attorney’s name when it comes to pay-per-click (PPC) advertising with Google. A PPC campaign allows a law firm to bid on a specific phrase, so that when someone types in “car accident lawyer” or “Los Angeles real estate attorney” the firm’s […]
For the longest time, Yelp was considered by most to be a great app where people could review a local restaurant or find a handyman that was on the up and up. For many businesses that fall outside the core business categories for Yelp, like law firms, there wasn’t much reason to even consider having […]
If you’ve hired an SEO company to help you with your visibility on Google, or maybe you’re taking care of your own website the question of “Direct” traffic will eventually come up. Often times our clients see dramatic shifts up and down month-to-month or year-to-year in the Direct traffic channel when drilling down to All […]
If you’re a lawyer who’s running a Yelp advertising campaign, you need to stop what you’re doing and read this article. There’s a new option that allows “negative keyword targeting” – the ability to choose what words you don’t want to spend money on. You may think that doesn’t sound groundbreaking, but you’d be wrong. […]
On your website “Practice Pages” you can only tell so much about your law firm without overwhelming your visitors. You don’t want these pages to be too text heavy, because visitors are likely skimming quickly to see if your practice is right for them and their needs. Instead of trying to cram all that important […]
Everest Legal Marketing, LLC ©2021. All Rights Reserved.
Recent Comments
Doug BradleySays
Hey Jonathan, I'm not sure exactly what you mean. My guess is that you might mean: "wouldn't it be easier…
Doug BradleySays
Hi Karen, Without specific examples I wouldn't be able to tell you. However, Google does *tend* to deliver more recent…
Doug BradleySays
Hey Barbara, the assumption that this was limited to only 4 digits is not by me - that's just the…
MichaelSays
Hey Scott. Same Michael posting as before that you replied to. My post already implicitly addressed this when speaking about…
Barbara NicholsSays
Your assumption regarding the 4 digits and the algorithm's seemingly limitation was just busted. We posted 10,000 and the results…
KarenSays
I get the gist, but can someone please explain why the dates on the search results are almost always from…
Doug BradleySays
Thanks Michael. I try to approach the comments carefully because there are a lot of people who just plain don't…