Yelp – A Necessary Evil for Local SEO

For the longest time, Yelp was considered by most to be a great app where people could review a local restaurant or find a handyman that was on the up and up. For many businesses that fall outside the core business categories for Yelp, like law firms, there wasn’t much reason to even consider having […]

Guide to Marketing a Law Firm on a Shoestring Budget

Regardless of where you’re at in your career, there may come a point where you need to do some marketing for your law firm on the cheap. Throughout my career I’ve come across attorneys who’ve left a firm suddenly and need to build a pipeline of new clients, new attorneys having no experience running a [...]

Yelp Negative Keyword Targeting – Don’t Burn Your Budget

If you’re a lawyer who’s running a Yelp advertising campaign, you need to stop what you’re doing and read this article. There’s a new option that allows “negative keyword targeting” – the ability to choose what words you don’t want to spend money on. You may think that doesn’t sound groundbreaking, but you’d be wrong. […]

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