There’s a new & improved form of Google Map spam that’s targeting car accident lawyers nationwide. Since February 2019, we’ve noticed a drastic increase in the volume of Google Map “Places” that are blatant spam for direct keyphrase matches targeting car accident searches throughout numerous US cities. If you’ve noticed it too, there’s something you […]
As an attorney, you get bombarded with Emails all day every day. Some are legitimate and some are obvious spam, but there’s a third category that’s been a pervasive problem for a long time. I call it “Lead Spam” and it can cost you time, and potentially a lot of money. What is Lead Spam? […]
For the 2nd year, Everest Legal Marketing has compiled data regarding the rankings and visibility of the major legal directories. The legal advertising industry is always quickly changing, and if you’re not on top of who’s doing what, you may find yourself spending tens of thousands of dollars a year when your marketing budget could […]
Yesterday I gave a presentation to the Riverside County Bar Association on the topic of ethics in attorney advertising, and one of my favorite topics to talk about is responding to negative reviews. If you’ve arrived at this article you’ve probably just received a negative review on Yelp, Google, Avvo or another platform and you […]
Whenever I talk to a client about new content pages and/or blogging, eventually the topic of “duplicate content” comes up, and how to avoid penalties from Google. I’m here today to finally put this topic to rest. You can put the phrase “duplicate content penalty” in the same category as other scary, imaginary problems: the […]
As someone who only works with attorneys for online marketing, I come across countless situations where I’m asked to identify if something is legitimate or a scam. Clients email me all the time asking if something should be ignored, is worth paying attention to, or actually worth investing marketing dollars in. I’m careful here to […]
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Recent Comments
Doug BradleySays
Yes, as mentioned earlier there's a theory floating around that the "leads" are just bots or spammers paid to generate…
Doug BradleySays
That tends to be the common theme. One person suggested that they are just bots or spammers paid to generate…
Doug BradleySays
Hi Stephen, Thanks for taking time to post about this. You're the very first person since July, 2018 to state…
Doug BradleySays
Thank you Rev. Appel, Bark has also recently hit my radar but I haven't had the opportunity to as deep…
Doug BradleySays
Thanks for the feedback Jeff. I can't state that they're a complete scam with 100% confidence, but there's a lot…
Jeff GoldsteinSays
Excellent Article and Thank You! As the owner of several Legal Directories which are targeted at different…
Rev. Carlene AppelSays
Thank you for this information. I got an email from them and only did the basic sign up. There is…