Exposing Attorney Lead Spam, Scammers & Trolls

As an attorney, you get bombarded with Emails all day every day. Some are legitimate and some are obvious spam, but there’s a third category that’s been a pervasive problem for a long time. I call it “Lead Spam” and it can cost you time, and potentially a lot of money. What is Lead Spam? […]

2019 Attorney Directory Visibility Analysis

For the 2nd year, Everest Legal Marketing has compiled data regarding the rankings and visibility of the major legal directories. The legal advertising industry is always quickly changing, and if you’re not on top of who’s doing what, you may find yourself spending tens of thousands of dollars a year when your marketing budget could […]

Thervo “Top 10 Business” Badge Scam

As someone who only works with attorneys for online marketing, I come across countless situations where I’m asked to identify if something is legitimate or a scam. Clients email me all the time asking if something should be ignored, is worth paying attention to, or actually worth investing marketing dollars in. I’m careful here to […]

2018 Legal Directory Visibility Analysis

Lawyers always want to know what the best attorney directories are to advertise on. Legal directories can be expensive, but also extremely effective as an advertising mechanism. After all, most people who look up a lawyer on a legal directory need legal help immediately and are actually looking for an attorney to hire. This article […]

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